The Emergent of Diverse Stock Photos on Business Websites

Many think that stock photos do not do their diversity efforts any favors, but a lot has changed today. Many companies and photographers have made attempts to add more diverse offerings to their catalogues. After all, stock photos are meant to be representations of our everyday lives. They should not be culturally limited and aesthetically stale.

Generally, using stock images in your website is not a problem. When it comes to representing your company’s diversity, it can seem insincere. But, not anymore! You can now signal the public – and your employees – that diversity is important. By using diverse stock photos, you can represent your company in a more genuine manner. You can highlight people working in your company who are from different communities and cultures.

Here are a few reasons why you should use diverse stock photos:

  • It helps create a sense of pride in employees as they are working for a company with inclusive workplace culture.
  • It’s easier to do than conducting your own photoshoot.
  • It emphasizes workplace culture and various employee backgrounds.
  • It reaps a positive reaction from customers and employees alike.

Where can you download images with an authentic, natural feel?

Many stock photo sites offer high quality images, but only a few feature diverse stock photos. If you are looking for content that represent diversity, check out Photocase. It is a well-established stock photo agency in Berlin that specializes in authentic and trendy images. They have a large collection of diverse stock images in artistic, modern and realistic styles.

You can search for images that represent diversity in their dedicated photo collections or in keyword-based results. Lots of images covering various culture, ethnicity, customs, gender roles and life decisions are available in the library. All are in premium quality.

Diverse stock photos in the stock site are sold on demand between $10 and $20 each, depending on the size. In order to save a lot of money in the long run, we suggest you purchase credit packs. Credits are like a prepaid system. You simply load up your account to download images. Of course, the larger the pack you buy gives you the bigger savings. They don’t expire, too. This means you can use your download anytime you want.

What can you get with Photocase Credit Packs?

  • A Basic License that lets you use the images for multiple projects
  • A Social Media Usage at no additional cost
  • A Third Party Transfer of license, including your client

photocase logoWhen you buy a photo under the basic license, the stock photo site requires you to cite the photographer or Photocase itself. If you wish to omit citation, you can for extra 25 credits per photo. Other extras for an additional cost includes having large production runs, using the images in templates, and buying exclusive rights.

Why should you purchase your diverse stock photos from Photocase? Aside from their high quality collection that do not look like stock photos, their pricing is simple and fair. You can choose on-demand if you need a couple of photos or buy a credit package to save up to 50% on every download.

How to Find Cheap Stock Photos

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Pictures make the world go around, making it essential that you find the perfect image to accompany your online content. Cheap stock photos are readily available, and a quick scan of a search engine results page can be overwhelming at first. Avoid the temptation to grab the first cheap photo stock image that you find. As readers scroll through social media news feeds, the cheap photo stock image will catch their eye more quickly than your title or the body of your content.

An ideal image will capture the attention of your readers, making them discontinue scrolling through their news feed pages so that they can read your content. As engagement with your content begins to take place, your readers will share your post with their social media circles. It increases the viewing audience that your post will receive. With so much riding on one picture, you need to take the few extra minutes during your research process to find cheap stock photos that match your content.

Finding the Right Image

You will know that you found the perfect cheap photo stock image when it complements your content. It will serve as an extension of the message you want readers to take away from your article. Picking an image that bears no relationship to your story will leave readers struggling to try and make a connection between that image and your content. They will re-read your content in an attempt to find the missing link that might resolve the particular image issue. It completely draws their attention away from your article, making your content become lost as well.

To determine whether or not an image will work for a particular post, you need to pick one or two keywords from your content. These will serve as the focal point for your cheap photo stock image decision. Try to find a picture that stands out from the crowd. It can feature an element of humor or stir up assumptions your audience may have about a particular topic of interest. It can be something that will have everyone talking about it and sharing it with their networking circles.

Upon finding the right image for your post, play around with its presentation element for a moment. Make adjustments to the background coloring, add text or change the overall coloring to black and white for a dramatic effect. Then post your content with the corresponding image and share your creation with the online world.