The Emergent of Diverse Stock Photos on Business Websites

Many think that stock photos do not do their diversity efforts any favors, but a lot has changed today. Many companies and photographers have made attempts to add more diverse offerings to their catalogues. After all, stock photos are meant to be representations of our everyday lives. They should not be culturally limited and aesthetically stale.

Generally, using stock images in your website is not a problem. When it comes to representing your company’s diversity, it can seem insincere. But, not anymore! You can now signal the public – and your employees – that diversity is important. By using diverse stock photos, you can represent your company in a more genuine manner. You can highlight people working in your company who are from different communities and cultures.

Here are a few reasons why you should use diverse stock photos:

  • It helps create a sense of pride in employees as they are working for a company with inclusive workplace culture.
  • It’s easier to do than conducting your own photoshoot.
  • It emphasizes workplace culture and various employee backgrounds.
  • It reaps a positive reaction from customers and employees alike.

Where can you download images with an authentic, natural feel?

Many stock photo sites offer high quality images, but only a few feature diverse stock photos. If you are looking for content that represent diversity, check out Photocase. It is a well-established stock photo agency in Berlin that specializes in authentic and trendy images. They have a large collection of diverse stock images in artistic, modern and realistic styles.

You can search for images that represent diversity in their dedicated photo collections or in keyword-based results. Lots of images covering various culture, ethnicity, customs, gender roles and life decisions are available in the library. All are in premium quality.

Diverse stock photos in the stock site are sold on demand between $10 and $20 each, depending on the size. In order to save a lot of money in the long run, we suggest you purchase credit packs. Credits are like a prepaid system. You simply load up your account to download images. Of course, the larger the pack you buy gives you the bigger savings. They don’t expire, too. This means you can use your download anytime you want.

What can you get with Photocase Credit Packs?

  • A Basic License that lets you use the images for multiple projects
  • A Social Media Usage at no additional cost
  • A Third Party Transfer of license, including your client

photocase logoWhen you buy a photo under the basic license, the stock photo site requires you to cite the photographer or Photocase itself. If you wish to omit citation, you can for extra 25 credits per photo. Other extras for an additional cost includes having large production runs, using the images in templates, and buying exclusive rights.

Why should you purchase your diverse stock photos from Photocase? Aside from their high quality collection that do not look like stock photos, their pricing is simple and fair. You can choose on-demand if you need a couple of photos or buy a credit package to save up to 50% on every download.

Photos for Commercial Use: What Do They Mean?

Are you using images on your ad campaigns and wondering if you are violating any copyright laws? With a bit of information about photos for commercial use, you can learn to protect yourself and your business from any copyright infringement issues in the future.

What does it mean if a photo is cleared for commercial use?

When a photo is cleared for commercial use, the likelihood of selling that photo rises exponentially. This means it has a greater variety of use cases. Of course, the rights remain with the owner or contributor. But, the same image can be sold to more customers for more money. Photos that are not cleared for commercial use, on the other hand, cannot be sold because of the following reasons:

  • They lack model or property releases.
  • There are visible trademarks, logos or branding.
  • There are identifiable properties, such as isolated buildings or recognizable interiors.
  • Some artwork and designs are evident.
  • You can see anything that can be linked back to a person, including license plate.

If you are using the images for print or digital advertisements or on websites, apps and other places that sell or promote a product, you need to purchase photos for commercial use. Even if you are not generating income but the use is promotional in any way, you still need to buy images with a commercial clearance. Click here to find out more.

Now, there are a number of stock photo sites that offer royalty free images for commercial use. Some are established agencies, while others are new to the industry. The best way to choose is to determine your creative needs and budget. Whichever suits them will make a great stock photo source. However, you may need to purchase an Extended License if you require any of the following:

  • More print runs
  • Use of images on merchandise for sale

What can you do with an Extended License?
It’s everything you can do with a Standard license, plus unlimited copies and use in products for resale. When licensing images for commercial use under this license, you are not giving up any rights from its standard counterpart. You can still use the images in any project for as long as you want. You are also extending the number of copies you can print or reproduce. More importantly, you can use the images on designs that you will sell repeatedly for an income.

Where to buy images for commercial use: Stock Photo Secrets just added great Extended License packs in their offering. You can purchase images for commercial use for as low as $80 each. Subscribe to the stock site and you can enjoy 50% discount on all image packs. This means you can download a single image for the lowest price of $40. Larger image packs bring larger savings, with as low as $22 per image for the 25-image pack – the cheapest in the market.

Are you thinking about increasing your income using stock images in commercial projects? Be sure to check out what Stock Photo Secrets offers. Start with saving on your purchase to increase your profits.