Many think that stock photos do not do their diversity efforts any favors, but a lot has changed today. Many companies and photographers have made attempts to add more diverse offerings to their catalogues. After all, stock photos are meant to be representations of our everyday lives. They should not be culturally limited and aesthetically stale.
Generally, using stock images in your website is not a problem. When it comes to representing your company’s diversity, it can seem insincere. But, not anymore! You can now signal the public – and your employees – that diversity is important. By using diverse stock photos, you can represent your company in a more genuine manner. You can highlight people working in your company who are from different communities and cultures.
Here are a few reasons why you should use diverse stock photos:
- It helps create a sense of pride in employees as they are working for a company with inclusive workplace culture.
- It’s easier to do than conducting your own photoshoot.
- It emphasizes workplace culture and various employee backgrounds.
- It reaps a positive reaction from customers and employees alike.
Where can you download images with an authentic, natural feel?
Many stock photo sites offer high quality images, but only a few feature diverse stock photos. If you are looking for content that represent diversity, check out Photocase. It is a well-established stock photo agency in Berlin that specializes in authentic and trendy images. They have a large collection of diverse stock images in artistic, modern and realistic styles.
You can search for images that represent diversity in their dedicated photo collections or in keyword-based results. Lots of images covering various culture, ethnicity, customs, gender roles and life decisions are available in the library. All are in premium quality.
Diverse stock photos in the stock site are sold on demand between $10 and $20 each, depending on the size. In order to save a lot of money in the long run, we suggest you purchase credit packs. Credits are like a prepaid system. You simply load up your account to download images. Of course, the larger the pack you buy gives you the bigger savings. They don’t expire, too. This means you can use your download anytime you want.
What can you get with Photocase Credit Packs?
- A Basic License that lets you use the images for multiple projects
- A Social Media Usage at no additional cost
- A Third Party Transfer of license, including your client
When you buy a photo under the basic license, the stock photo site requires you to cite the photographer or Photocase itself. If you wish to omit citation, you can for extra 25 credits per photo. Other extras for an additional cost includes having large production runs, using the images in templates, and buying exclusive rights.
Why should you purchase your diverse stock photos from Photocase? Aside from their high quality collection that do not look like stock photos, their pricing is simple and fair. You can choose on-demand if you need a couple of photos or buy a credit package to save up to 50% on every download.